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SOFTLINE - Maribo, Denmark
Founded in 1979 in Denmark, the SOFTLINE brand currently offers a complete range of innovative furniture, with a top-of-the-range, contemporary and colorful style.
SOFTLINE has become, over the years, a must-see international brand by finding the perfect combination between top-of-the-range design and functionality. The diversity of its furniture, in terms of materials, shapes or colors, has allowed it to update the trends of Scandinavian design and to be distributed today throughout the world. From its inception, the SOFTLINE brand has quickly collaborated with renowned designers such as Kurt BRANDT, BUSK + HERTZOG or Karim RASHID to design, together, a complete furniture collection: from the sofa bed to the sofa, armchair or ottoman, passing through the table, the cushion or the chair, the SOFTLINE range offers you a great modularity in its use and an irreproachable comfort. Responding to a real need, the SOFTLINE furniture, available in several configurations, will undoubtedly appeal your imagination! Their geometric shapes will indeed allow you to customize, according to your desires, your interior or exterior decoration. My-Deco-Shop invites you, without further delay, to discover the unmissable of the SOFTLINE brand.
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STRING FURNITURE - Limhamn Sweden
STRING modular shelves, Scandinavian and timeless design.
Founded in 1949 by the famous Swedish architect Nils STRINNING, the STRING brand today offers a wide range of furniture, drawing its inspiration from the Scandinavian design.
It was by participating in a design contest organized by the Swedish publisher Bonniers FOLKBIBLIOTEK that the brand had its first huge success with its String Shelf: a revolutionary piece of furniture due to its minimalist structure, unlimited modularity and timeless design.
From the String System modular storage system to the stylish String Pocket or String Furniture shelf, the complete range is indeed very easy to carry and even more convenient to mount! Lightweight, practical and customizable, these pieces of furniture will, without any doubt, allow your imagination to run free!
You can choose from a wide range of options and colors to create, according to your desires, your personalized furniture, perfectly adapted to your needs. Each piece of furniture blends into any interior decor, whether it’s in a kitchen, living room or library. The high stability of these shelves allows you to store any object on the different sets of shelves offered.
Unchanged since the creation of the brand, the timeless design of the String Furniture products also allows you, in addition to this, to combine old shelves with more recent shelves of the brand. My Deco Shop invites you to discover, without further delay, the products that have made this brand a must-see in Swedish design. -
NORTHERN - Oslo, Norway
NORTHERN: natural materials and genuine craftsmanship.
Picture the North. Rugged landscapes and clear blue waters, dramatic horizons reflected in breath-taking fjords. A place filled with talent and imagination, always ready to inspire new ideas in design.
It’s where creative expression meets traditional craft, and where pale beauty is coupled with rough-cut contrasts. Inspirations such as these are sparking new directions for design.
The NORTHERN brand was born in the studios of NORTHERN LIGHTING, where a team of creatives has been illuminating lives since 2005. We combine beauty with functionality, and prefer natural materials and genuine craftsmanship.
NORTHERN’s debut collection translates simplicity at its best level. Selection of the best wood qualities, beautiful colour associations with strong silhouettes, are fully compatible with our scandinavian values. While subtle geometries and classic sensibilities add an elegant touch. We see the interior as a flexible, creative space, and make multifunctional products that are unified in style, as well as in spirit.
Our creative reach goes beyond our Norwegian heritage to meet the modern need for laid-back luxury. NORTHERN’s designs can energise and inspire, create a relaxing mood, or set the scene for a soothing inspiration. Designed with the potential to make any setting unique, NORTHERN’s products add atmosphere as they reveal a new vision for Nordic style. -
HOUE - Ry, Denmark
HOUE, when luxury becomes accessible to everyone
Founded in 2007 by the designers Jesper K THOMSEN and Henrik PEDERSEN, HOUE is a Danish design company offering a collection of quality outdoor furniture, while remaining affordable to the greatest number.
The renown of HOUE furniture is based today on the diversity of skills of its two creators. Jesper K. THOMSEN draws his inspiration from everyday life, which enables him to create various product ranges, from furniture, to lighting. His partner Henrik PEDERSEN, on the other hand, attaches a great importance to the combination of materials and colors to create a universe faithful to the fundamentals of Nordic design.
This is why each product, carefully designed in their Danish factories, aims to meet a real need: to offer a range of furniture that is at the same time affordable, and meets the high demands of Nordic design.
Each curve of their product is carefully thought out by the many developers of the brand to ensure a work of irreproachable quality.
On My-Deco-Shop, you will have the opportunity, among other things, to discover a wide range of HOUE furniture, with the collection of CLICK SYSTEM chairs, which offers you irreproachable comfort, even without using cushions, through the round tables CIRCLE, or the ECLIPSE oval garden tables.
Their design, of high quality, is characterized by the use of noble materials such as wood. Playing with the vintage and minimalist codes of Nordic design, HOUE furniture is designed to stay outdoors all year round, while being very easy to maintain.
Monday-Sunday 7/7 9-10pm +33 (0)3 88 07 23 92
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